Audilla mene kehnosti

[Flat]

Eihän tämä kenellekään enään yllätys ole,mutta tässä taas tätä :

Audin myynti laskenut rajusti �" edessä ainakin 15 miljardin säästötoimet
Audien myynti maailmalla on laskenut alkuvuoden aikana 5,9 prosenttia, huhtikuussa lasku oli peräti 13 %.

Bloombergin mukaan Audin tuore pääjohtaja Bram Schot aikookin järjestää hätäkokouksen mahdollisimman pian.

Audin heikko myynti on jättänyt VW Groupin tuottavimman brändin yhä kauemmaksi pääkilpailijoidensa Mercedeksen ja BMW:n taakse.

Schot aikoo julkistaa radikaalit uudistustoimet vuotuisessa kokouksessa 23.5. Lehden mukaan Audi aikoo panostaa yhä enemmän Kiinan markkinoille ja globaali säästötavoite on 15 miljardia euroa. Kiinassa Audin myynti laski 12 %, etenkin pitkä versio A6 sedanista myi erityisen heikosti. Viime vuonna Audi myi Kiinassa kaikkiaan 663 000 autoa.

”Tuotevalikoimamme vaatii isoja uudistuksia, joiden kanssa meillä on paljon töitä edessämme”, Audin markkinoinnin varajohtaja Martin Sandler sanoi.

Mikäs syy sitten on ?
- tylsä muotoilu , toistaa liikaa itseään vuodesta toiseen
- WLTP sekoilu
- A4 sekoilu, ei saa autoja tilattua
- kilpailijat ovat ajaneet ohi


Joskus olin vahvasti sitä mieltä, että mersu on pappojen auto ja autot tylsän näköisiä, mutta kyllä se on ollut jo jonkin aikaa toisinpäin. Mersun mallisto on näyttävä ja hakevat jotain uutta. Audi on jämähtänyt yltiökonservatiiviseksi ja heidän sloganinkin voi hyvällä omallatunnolla nykyään kyseenalaistaa. (BMW:lla alka tosin oleman samoja merkkejä ilmassa).

Ja mitä nuo mittavat säästötoimet sitten tarkoittavat, karsittua mallistoa ja pidennettyjä mallien elinkaaria ?

[b1mpo]

Myyntiin liittyviin asioihin ja syihin en ota kantaa. Itse pidän noista kolmesta merkistä audin muotokielestä eniten. WLTP on ollut myös osasyynä myyntimääriin. Tuskin muotokieli on kaiken takana, eikä päästöhuijauskaan. Kilpailijoiden en näkisi ajaneen ohi millään tavalla. A4 on selkeästi paras auto luokassaan, kun otetaan kaikki osa-alueet huomioon. Tämä on oma mielipiteeni.

[jabajee]

https://www.mtvuutiset.fi/artikkeli/audilla-ihan-ikioma-tuotantohelvetti-teslan-tappajan-valmistus-takkuilee-pahasti/7375730

[maileri]

Audilla epäonnistuttiin täydellisesti WLTP-sykliin siirryttäessä. Autoja ei saatu mitattua ja kun saatiin, niin päästöt nousivat korkeammiksi kuin kilpailijoilla. Eli myös optimoinnissa epäonnistuttiin. Pahimmillaan jotkut mallit puuttuivat hinnastoista yli 6kk. No nyt suurin osa malleista on palannut myyntiin. Mutta  Audilta puuttuvat edelleen ladattavat hybridit, joita esim. Volvo myy täyttä häkää. Ladattavat ovat kyllä tulossa mallistoon, mutta jälleen kerran myöhässä, jos vertaa pahimpiin kilpailijoihin. Tekninen etumatka on vaihtunut tekniseksi takamatkaksi.

[TDiih]

Ei nyt suoraan kuulu tähän, mutta seurannaisvaikutuksia kuitenkin.

Laakkonen aloittaa YT:t ja tavoitteena vähentää 90 liimatukkaa. Aikaisemmin Keskolle siistyi jo 450.

https://yle.fi/uutiset/3-10786006

[Flat]

Mielenkiintoinen artikkeli :

https://www.sueddeutsche.de/auto/unternehmen-rueckschritt-durch-technik-1.4561571


Google käännös orginaalista :

August 16, 2019, 6:58 pm
Company
"Stepping back through technology"
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After the diesel scandal Audi has revised its diesel too ambitious.

By Georg Kacher
These cars would not have been allowed to go on sale like that, "a leading Audi technician candidly admits," The customers to whom I sell these cars are lost to Audi, "fears a big dealer," so we have a leg up on ourselves There is talk of turbo-diesel engines with six and eight cylinders that do not work in any current Audi model as they should.Even the new SQ 8 disappointed in spite of electric compressor and boost function by cross-series Symptoms such as blatant Anfahrschwäche, partly blatantly delayed response to 2000 revolutions per minute, inharmonious adaptation of the intrinsically fine eight-speed transmission, yawning turbocharges and unsatisfactory smoothness.

Long-suffering Audi drivers, who want to get off the mark quickly at junctions, first stop the creeping with their left foot and then accelerate with their right foot and then release the brake at the right moment. The drive answers with kickdown commands in big gear with rough, tough switchback maneuvers that like to jump one or two speed steps too short. Even the combination of dynamic mode and sports gear remains a full second of expectations.

It should take until mid- 2020 , before Audi can fix this list with the help of a new software (abbreviation: AP). Because the old leadership has changed the strategy of the prestigious S-models for Europe from gasoline to diesel, the low-hit top models drive less convincing than the gasoline supplied to America. This "regression through technology" (graffiti in a factory toilet) gnaws at the brand image, because in contrast to the developed at VW TDI four-cylinders are the large engines Ingolstadt own plants.

An Audi logo is located at Eching near Munich
An Audi logo on a dealer's building near Munich: Many salespeople are now mounting complaints from customers about problems with diesel engines. (Photo: Michael Dalder / Reuters)
"Audi wanted to double and triple secure in the aftermath of the diesel fraud, has exceeded the limits too ambitious and thereby handled a problem with drivability, which is due to the fact that the electronics too often and too hard to readjust - that is unfortunately felt in the Gasfuss. " The exhaust specialist, who wants to remain anonymous, does not mince his words, although his area stands with his back to the wall, because already threatened with the planned for 2024 Euro 7 standard new disaster. "The range of necessary measures ranges from heatable catalysts to engine modifications to cooling water injection technology, which is technically feasible, but the start-up cycle has a Chao character and additional costs of 1000 to 2000Euro drive the calculation into the red. "



That would be bitter, because the brand with the four rings already drives - apart from the Q-series - unsatisfactory returns. In addition, unreflective laissez-faire and an almost pathological weakness in decision-making weakened Audi's position within the Group. This jeopardizes the workforce, which is bloated without need and kept on a long leash, damaging customer loyalty and spoiling the balance. Ingolstadt is therefore no longer the island of the blessed, but the new home of helplessness, competence deficit, fear of the future and involuntary self-restraint. Wolfsburg is now claiming electrical and electronic competence including digitization, the new KoVoMo (cost-benefit engines) is being developed by Porsche, autonomous driving is now a top priority at the group level instead of developing complete vehicles.

But where there is shadow there is light. The model B10, which hides the next A 4 from 2022, is particularly bright at the momentclearly increases in length and width. Originally, CEO Herbert Diess wanted to change the volume model to VW model on a transverse engine and thus save over the term well over one billion euros. However, in the middle of July the Audians were able to implement their longitudinal engine concept on the fourth attempt, thereby securing the future of the A 6 and A 7 series of similar designs. All three types will be produced at the Neckarsulm plant, which is currently operating at just under two-thirds. What happens to Ingolstadt? After a production was installed specifically for the Q 5 in Mexico, the choice can actually only fall on the more compact variants of the designed together with Porsche premium electrical construction kit (PPE). For autumn 2022is scheduled for the start of the A 6 e-tron sedan, followed by mid- 2023 Avant and Sportback. The projected A 4 e-tron fell victim to the red pencil.

Within the VW Group, the Ingolstadt are currently looking hard for their role
While the electric strategy until 2024lashed, there are many imponderables with regard to burners and hybrids. Because nobody can predict exactly when the e-cars on a broad front ride record, Audi - similar to BMW - on a certain technology openness. The focus is on three priorities: future viability, flexibility and costs. The controversial multi-traction platform (MTP), which has not been solely designed for petrol / diesel, plug-in hybrid and electric drive, but also offers enough space for the fuel cell, could come into play here. The modular MTP consists of three elements: front end (TDI / TFSI or electric motor), underbody (batteries, fuel cell or cardan shaft) and rear end (mechanical quattro drive or electric motor). Although the fuel cell system leadership for the group is VW, Audi wants to score points with new technical detail solutions and an innovative FC / battery drive, in which the fuel cell recharges the batteries while driving. Is this the future?

110 years
It is now that August Horch left his company founded in 1899 and founded a new car manufacturer in Zwickau: Audi. The name derives from Latin as his former company had forbidden him to use the brand name "Horch". Later, Audi went into the "Auto Union", which also included the brands DKW, Horch and Wanderer. The company, newly founded in Ingolstadt after 1945, has belonged to VW since 1965 and merged with the traditional NSU plants in Neckarsulm at the end of the sixties.

The fate of Audi decides in Wolfsburg, where the division into two brand groups (premium / sports and volume) with its own responsibility for results felt since the chancellorship of Helmut Kohl is discussed. While Porsche is promoting electric mobility in the premium segment, VW has the sovereignty over the high-volume, compact electronic construction kit. Audi seeks a new identity between these two blocks and at the same time risks being crushed. In order to prevent this, in addition to tighter structures and leaner processes, more freedom and unique selling points are needed.

It does not help then that the head office in Wolfsburg wants to pass on the charismatic five-cylinder to Seat and VW, neglected Lamborghini as an integrated ideas factory for materials and concepts, starving Audi Sport on the drip, subordinating the brand to the system again and again. Audi may have damaged the diesel irreparably and even upsets its customers in the aftermath. But this blemish must not prevent the company from reinventing itself, cleaning up its offer (A 1, A 5, and ultimately even the A3) and finally take more risks.